Software Development Digital product development You can find digital products in almost every company. Innovative, customized and personalized solutions are a challenge for many companies. By using digital product development, a company can face these challenges more easily. Here you can find the […]
Digital Transformation What Is Change Management and How Can It Help? What is Change Management? 5 Success Factors of Change Management 1. A Consistent Strategy 2. Define Clear Goals 3. Involve Employees 4. Create a Sense of Achievement 5. Create Transparency
Digital Marketing What Does An Online Marketing Manager Do? In most companies, there are Online Marketing Managers. Their position is to position the company so that it is visible online. What is an Online Marketing Manager? The field of online marketing is broad and varied. It consists […]
Digital Marketing 6 B2B-Marketing Trends in 2021 B2B marketing will also change in 2021. Companies are investing more in the digital sector. This also means new challenges for marketing. Here are 6 B2B marketing trends for 2021. What is B2B-Marketing? B2B (business-to-business) marketing is the […]
Digital Marketing B2B Marketing – What Is It? What is B2B Marketing? B2B (business-to-business) marketing is the business relationship between two companies or organizations. It refers to any products that you do not supply directly to the end-user. The focus is on marketing related to products […]
Digital Marketing Digital Strategies in Pharma Marketing Pharma Marketing is the advertising for the sale of pharmaceutical products and medicines. The difference from other products is that Pharma Marketing is subject to different restrictions. Pharmaceutical digital marketing offers the company many opportunities to promote the […]
Digital Transformation Agile Metrics Agile methods have become indispensable in companies. This also increases the desire to measure the performance of employees. Using agile metrics allows for the optimization of processes and tools and the implementation of improvements. Development Relevant Metrics The […]
Digital Transformation 3 Principles For Agile Project Management We have already presented the 12 principles of agile working in a blog post. In this blog post, we listed the additional principles for agile project management. These 12 principles can be complemented by three more additional principles […]
Digital Transformation The 4 Agile Project Management Tools Agile Tools support an agile methodology such as Scrum or Kanban.The Scrum Master assumes the project management role and is responsible for the administration of the project. For tips on leading agile teams, feel free to check out […]
